What is copyrighting? How to become a professional copywriter?
Copyrighting is the writing of advertising content to promote a product.
You must have seen TV commercials of different brands In all these teasers,
copyrigt techniques have been used. Now stay good or bad.
A person who has the ability to create promotional content with the goal of attracting a customer and persuading them to buy is called a copywriter.
So in general, you are a little familiar with the meaning of the words copywriting In this article,
I want to talk about copywriting and the principles of writing an effective text
to increase product sales, as well as the features of a good copywriter.
If you want to know more about the concept of copywriting and copywriter or the same ad writer,
stay with me at the end of this article If you are a provider of a particular product or service,
you will definitely need a powerful and creative copywriter to sell more.
So first of all, get acquainted with copywriting and someone who has the ability to write advertising content So stay with me.
Take a look at the concept of copyright and copyright
You must be more or less familiar with the word copywriting and its meaning A targeted copyrighting feature will highlight your marketing and advertising activities,
as well as make you successful.
But how to have an effective copywriting?
I must first say that when you come across the word copyright,words like copyright may come to mind.
This is a case that is often not observed in our country and this issue has created many problems.
Sometimes, when you hear the word copyright, you may think that this word means exactly Copy Right or Copy Write ?!
These two words have been entered from English into Persian.
It can also be said that in the field of business both words are efficient and very repetitive.
But in more detail, in the rest of this article, we will examine the meaning of the word Copy Write.
In addition, I will mention the meaning of the word Copy Right to make you more familiar with the use of this word.
What is the difference between Copy Right and Copy Write?
Copy Right, copyright (or copyright) is a legal term.
The term is used to describe the rights of creators and creators of original as well as unique works to their literary and artistic works.
These rights include copyright, and copyright.
This collection of rights is designed for individuals to try to increase their creativity and not to use the works and ideas of others without permission or purchase.
In fact, by using copyright, you can keep the reproduction and exploitation of the works legally and exclusively for a certain period of time.
It can be said that it is a kind of protection of intellectual rights that has been created by global intellectual property organizations.
Works covered by copyright cover many fields. From books, music, painting,
sculpture and film to computer programs, databases, advertising, maps and technical drawings.
But let’s get to the point!
Copy Writing means writing text for specific purposes such as advertising or marketing.
The purpose of this product is to increase brand awareness and at the same time encourage a person or group to take special actions such as buying from that brand.
There are many uses for doing this, and the texts that are written help to create the following:
Advertising billboards BrochuresCatalogs Magazine and newspaper
advertisementsScripts for TV or radio commercialsArticlesPosts on social media and other marketing communications
What is Copy Writing?
One of the most basic marketing and advertising methods used by brands and businesses is copywriting.
It can be said that it has similarities with the call to action, but it is discussed on a much wider scale.
In fact, copyrighting is the art, skill and knowledge of content production for advertising and marketing for the brand.
One of the most successful examples of copywriting is encouraging the audience to “Congratulations, get a prize!
Which in our country has been able to promote the brand of Tabarak and also invite the audience to buy.
When it comes to art and knowledge and skill, it means that by using these criteria,
words can be put together in such a way that they act like a skilled salesman.
In addition, it can attract more audiences and increase sales rates.
In fact, in online businesses, because we do not have direct access to the customer and we can not talk to him in person and persuade him to buy we must use advertising techniques.
Sometimes we talk to the audience in an article or on our product page in a way that encourages them to buy the product we want.
This means that the content we present to the audience is persuasive and at the same time attractive to them.
Of course, copywriting is not as easy as you think In fact, you have to be very careful and creative to do this,
and along with it, have your own innovations that can attract your audience and make an effective and lasting copywriting.
In fact, if you want to become a professional copywriter, you need to practice a lot.
You need to increase your experience in advertising. The best copywriters in the world also have many examples of work.
In the previous section, we were introduced to examples of copywriting applications such as billboards,
social media posts, and other marketing communications.
Now we are going to get acquainted with the concept of copywriter and know what skills a good copywriter should have.
Who is a Copy Writer?
Someone who writes well and has a so-called powerful pen is a good writer Of course,not every writer who writes well is called a copywriter!
A copywriter is a person who, in addition to having a hand in writing and producing content,must have a proper understanding of marketing and sales activities.
The copywriter should be able to analyze his target audience and target audience well and have a good understanding of his audience.
In fact, the copywriter must have sufficient knowledge of the subjects with sufficient information.
This mastery makes it possible to create an attractive, engaging and complete advertising text.
When the audience is attracted to copywriter advertising and marketing,
their awareness of the brand increases and they become interested in going to the products and services of that brand and using them.
Copywriters need to be creative and creative to do this And, among other things, to conduct appropriate studies and research.
Writers or copywriters are somewhat similar to technical writers,
and these jobs may overlap However, if we want to talk extensively about this topic,
technical writing no longer includes the aspect of encouraging readers to obtain information and use brand services.
a copywriter writes an ad for selling a car, while a technical writer writes a car manual that explains how to use it.
The importance of copywriting in advertising
Currently, over 27 million different contents are shared every day across the web!
This is a huge number, and it is clear that it is very difficult to have a good ranking and attract an audience among all this content.
As a result, brands are increasingly turning to professionals to help them rank well in search engines like Google, attract more customers,
and create a stronger and more unique brand voice.
Today, 61% of Internet users around the world go to search engines to research the products they want to buy before making a purchase or making a purchase decision.
Internet users currently do more than 12 billion searches per month Given this, one can understand why brands are turning to copywriting.
Because in addition to completing the site with quality content,copywriting is more effective than other advertising methods.
By creating unique, relevant and high quality content on a web page,
blog or social media account, a company with an employee copywriter can easily expand its audience.
Along with it, it can be raised quickly and easily and gained a remarkable reputation.
What are the features of a good copywriter?
Successful copywriters study trending content, follow Google’s updated content, and develop their skills to but so the best of their ability.
It may be difficult to do this,
but successful and great writers are always willing and willing to learn.
Anyone who wants to learn and expand their vocabulary and so work alongside it on a regular basis for long hours will most likely succeed in copywriting.
Patience in copywriting
Writing takes time and you have to devote enough time to a project A successful copywriter must have patience.
Forcing yourself to write a topic quickly often results in poor quality content.
If you feel you are stuck in something, give yourself time and a few minutes to recover and relieve stress.
Desire to learn more
The ability to adapt, learn and use new techniques is essential to the success of copywriters.
Also, a copywriter should be able to welcome constructive criticism and learn from mistakes.
The desire to learn so new methods or how to improve writing skills is also a very desirable feature in a writer.
Accuracy and order in advertising
Order and accuracy are important features that should be present in a copywriter.
Other characteristics of a successful copywriter include a general focus on continuous improvement
and reevaluation of the sections that have been written
along with discipline In addition to what has been said,
it is very important to pay attention to the details and try to be complete in order to avoid appeals and request a rewrite.
Experience and expertise in copywriting
Having expertise in a particular field and becoming an expert in it improves your writing skills.
Content production, without rewriting a previously published section, is the best measure of this In addition, to fill the information gap on various topics,
studies should be conducted to gain the required knowledge and expertise in other fields By doing this, you can easily expand your profession and job.
The expression used in a written part must be so legible to all types of audiences.
Accurately mapping and touching on a topic in each subheading helps to create a focused content with appropriate expression.
The general audience for whom the work will be published is very important
because complex expression can make the audience bored and cause them to lose focus when reading the content.
SEO and advertising content optimization
A general understanding of current trends in content writing and SEO and how to use keywords is crucial.
It is also important to have the information that is relevant and relevant to the marketing.
The ability to create content and use high quality reference links in the content so that the content can get the ideal
and desired ranking in the search engine is also an important criterion.
Storytelling in copywriting
Copywriters tell a story whose written words are in fact the author’s views on a particular so nice subject.
Having the ability to tell a story and create excitement in boring or boring topics creates a high quality.
Of course, a great storyteller must also have a creative mind.
Ability to create slogans
The slogan of the campaign slogan is the basis of an advertising campaign and the philosophy and concept of the campaign are designed based on it.
Of course, this slogan has an expiration date and can not be used forever.
Ability to create tag line copywriting
A good copywriter should also be able to write taglines.
Tagline is the constant advertising slogan of any brand,
which is usually placed under the logo and expresses the brand rating, like beautiful, spacious, confident Emerson.
In addition to all of the above, we can also mention things such as creativity and innovation,
mastery of foreign languages, curiosity and an active mind, and the ability to research and search.
Types of copywriting
Copywriting for sales purposes
One of the most widely used areas of copywriting on the web is sales.
In this section, you should be able to convince the audience to use your services by introducing the features of your product
and the advantages it has over other products.
This does not seem to be an easy task and requires a lot of work experience and information from the target audience,
which can be turned into a customer by influencing the audience.
Try to tell the truth about your product with attractive techniques.
Do not forget the spice of creativity! With innovation and creativity,
you can attract the audience more than any other criterion,
and then in the next step, gain their loyalty and trust.
Any job that wants to make a good online presence should also include search engine optimization (SEO).
It is this strategic use of keywords or search terms that helps you find yourself through Google (or other search engine) results so nice pages.
Strategic thinking is very important.
Can you think of a typical customer of a company and think like them?
Do you know what terms a specific audience will use to find the product they are looking for?
When you are writing a piece of content, you still need to be able to use creativity and insight,which means you need strong research skills.
In so nice SEO note no one wants to read a piece of content that is obviously filled with keywords even Google itself!
Advertising on the web
Great content is what inspires, informs, interacts and ultimately transforms. Which can be found in the following cases:
Blog postsSocial media articles
To write great content, you need to be able to present your products or services through the story.
In this story, you can also use other elements of copywriting such as sales, technical, creative and SEO.
Therefore, it is so generally recommended that the best way is to provide readers with useful and so nice and interesting content.
This encourages readers to come back and get subscriptions because they know that they are not constantly confronted with boring and useless advertising content.
Web-level content can be a combination of text articles such as infographics or news, along with engaging photos and creative videos.
This combination can help you a lot in content marketing and get you a lot of leads.
Technical copywriting (technical and technical)
Technical copywriting may often require in-depth knowledge of a subject, or at least a desire to do a great deal of research.
This can cover a variety of specialized topics such as science and the environment, health, marketing, finance, politics and government.
Technical copywriters are scarce and valuable, but they are usually not professional.
Because they are mostly experts in their field.
when a topic for writing is raised in specific and unique scientific fields, a set of results should be obtained by reasoning and doing specialized work.
It then published the set of results in the form of a suitable summary for its target audience.
Normally, the audience of that article is also people with a minimum to intermediate level,
so their scientific demand in the article should be based on valid facts and arguments.
This type of copywriting is something we deal with most in advertising.
In this way, a creative copywriter starts writing on the subject of his / her subject and next to it,
mentions the advertisement of the specific products or services that he / she is interested in.
Creative copywriters usually have a history of marketing activities,and are relatively familiar with different ways of doing things.
Copywriters need to be able to engage with a variety of topics through creativity and innovation,
and be able to incorporate corporate advertising slogans into the article in a way that engages the audience the most.
A professional copywriter is needed to do this correctly and accurately.
Public Relations Content (PR)
Public relations covers anything that represents a business or organization to the public, and those can be marketing or communications subdivisions.
Content produced for public relations includes:
Press Releases Statement
The emphasis on PR content is because a company can portray itself in the best possible way.
This can be done by writing and issuing a press release to raise awareness of a company’s new product or service.
Because events can change quickly in business life,
public relations writers need to update their information quickly and be able to write impartially and honestly.
Record a very good image of the brand and company in the mind of the audience while carefully balancing and paying attention to very important details.
Tips for having an effective copywriter Choosing the right title (heading is one of the most important things)
Simplifying writing with specific facts (focus on your target audience)
So nice Different and attractive attention to detail and avoidance of marginalization in brief content and usefulness of the content Use of emotions
and have a positive tone in the content Invite and invite the audience to do specific work and activity (CTA)
Encourage the audience to use products for special benefits Such as participating in a lottery) having the right information backing
How to become a professional copywriter?
As I mentioned before, in order to become a master in advertising writing,
you need several exercises in writing advertising content.
Professional advertisers have many resumes An advertiser needs to analyze other ads to become a professional.
It does not matter if you are planning to advertise a product page or create promotional content for a TV teaser!
It is important to look at other ads and check them out.
Creativity, which is very so important in advertising, comes by itself. Of course, remember I do not mean to copy!
Practicing is also important in copywriting.
To practice, it is better to start building advertising content in the field in which you work.
Or do free advertising for other businesses.
Convince them to trust you and leave their advertising to you.
If they do not agree, you do not need to tell them at all.
You just want to practice It is best to create promotional content for their products and services.